Sam Sarpong, 40, who grew up with his sister in Leytonstone and moved to the US after their parents split when he was 11, died on Monday after falling from the Colorado Street Bridge in Pasadena.
Negotiators reportedly spent seven hours trying to talk the television star down from the 150-foot ledge.
In a statement, his devastated family today said: “It is with great sadness that the family of Samuel Sarpong Jr. “The circumstances surrounding his death are currently under investigation and no additional details are known at this time.” Sarpong, the brother of Loose Women presenter June, 38, forged a successful catwalk career working with Tommy Hilfiger, Gucci and Versace and becoming Louis Vuitton’s first black male model.
Sam did it all, believed in dreaming bigger than anyone around him.
We made memories together that will last us forever.
“My prayers and heart are with family and friends that were blessed to know his beautiful soul.
“Find your peace my brother - and to everyone in a dark place, please talk to someone..” Edmonton MP Kate Osamor today described his death as “terrible news”.
Despite having left London at a young age he returned regularly and his clothing lines had been featured at London Fashion Week.
In a 2013 interview he said: “When I go back to London it’s like I fall right back into it.“In LA nobody walks, in the UK it’s my time to unwind and people watch and be on the bus. In America there’s a trend and everyone follows it.He was best known in the US as the co-presenter of MTV’s youth comedy show Yo Mamma alongside That 70s Show star Wilmer Valderrama.Sarpong also launched his own clothing lines Future Stars and Chosen One, the mix of British and Californian styles reflecting his upbringing.Tributes were paid on social media last night to the popular personality by friends shocked at his death.Valderrama said today: “I am so sad and so confused.