In 2015, the leading dating website in the United States with global audiences was with 35 million unique monthly visitors, dominating the industry ahead of its nearest rivals Plenty Of Fish with 23 million visitors and Zoosk in third place with 11.4 million visitors.
Those with a household income of 50,000 to 74,999 USD being the largest share of online dating site users of any other income at 15 percent.
Current online dating site users explained their reasons for using online dating sites or apps with answers that included finding someone for a long term relationship or even marriage (46 percent of respondents) and the chance to meet people who just want to have fun (25 percent).
According to another recent survey of dating site users, 66 percent of U. singles used online dating to expand their dating pool.
Other common reasons for using online dating sites or apps were the pre-screening of dates as well as easier conversation.
Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
"We found evidence for a dramatic shift since the advent of the Internet in how people are meeting their spouse," said the study, led by John Cacioppo of the University of Chicago's Department of Psychology.
marriages begin with online dating, and those couples may be slightly happier than couples who meet through other means, a U. The research is based on a nationally representative survey of 19,131 people who married between 20.
Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.
The stigma is beginning to dissipate as 87 percent of single American males believe that online dating is now socially acceptable, a belief that also 83 percent of female dating site users agreed with.
Furthermore, more men use online dating sites and online dating apps than women.
Alongside gender, household income also introduces some interesting figures on the demographic of online dating users.