While the first batch of chatbots developed for Facebook Messenger received a rocky reception, more recent opinions indicate that this experience is rapidly improving and could spell a drastic change for chatbot developers in the U. Other messaging platforms and apps already support chatbots — Japan’s Line, which is reportedly on the verge of announcing one of the biggest IPOs in tech, has already integrated chatbots and chat-based interfaces.
However, Verto data shows that Facebook Messenger, as of May 2016, claims the highest reach of all messaging apps in the U.
S., attracting over 79.3 million adult (18+) users with a 44 percent reach across mobile devices.
We outline the burgeoning bot ecosystem by segment, look at companies that offer bot-enabling technology, distribution channels, and some of the key third-party bots already on offer.
The report also forecasts the potential annual savings that businesses could realize if chatbots replace some of their customer service and sales reps.
Finally, we compare the potential of chatbot monetization on a platform like Facebook Messenger against the i OS App Store and Google Play store.
Chatbots are one of the most interesting emerging business models in mobile tech.
At their core, they represent an entirely new way of communicating with other individuals, businesses, and services — some of these customers using chatbots themselves.
Social media networks are a natural place for these transactions to exist: a digital location pre-populated with each user’s personal contacts and preferences, designed specifically to track each user’s interaction.It’s no surprise then that in April, at their flagship F8 developer’s conference, Facebook’s Mark Zuckerberg announced support for developers to build chatbots based on the Facebook Messenger platform. Yet for anyone thinking about building a chatbot for any other platform besides Facebook Messenger, there are some serious challenges in how to distribute the bot and gain traction.Advancements in artificial intelligence, coupled with the proliferation of messaging apps, are fueling the development of chatbots — software programs that use messaging as the interface through which to carry out any number of tasks, from scheduling a meeting, to reporting weather, to helping users buy a pair of shoes.Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy.A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN.While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.